Posted on December 5, 2013
TEANECK, N.J., Dec. 4, 2013
TEANECK, N.J., Dec. 4, 2013 /PRNewswire/ -- Results from the latest shopper research survey conducted by Perception Research Services (PRS) indicate that shoppers are motivated by "Made in the USA" claims on packaging as most say that they are more likely to purchase a product after noticing the "Made in the USA" claim on it. This claim has resonated with baby boomers in the past, and is now influencing Millenials more so than in prior years.
Posted on November 19, 2013
Does a product that proudly touts a “Made in USA” label or claim influence consumers purchasing decisions? The answer is a resounding “yes”! According to a recent research study done by the Boston Consulting Group, more than 80% of U.S. consumers (and over 60% of Chinese consumers) say they are willing to pay more for products labeled “Made in USA” vs. those labeled “Made in China”.
There is no doubt that the “Made in USA” cache is strong and companies are anxious to capitalize on this uptick in consumer demand. Now more than ever, we are being flooded with a flurry of “Made in USA” images, logos, claims and statements.
Let us take a look back in time in the early 2000’s when the organic movement was gaining popularity with consumers and there was a growing worldwide demand for organic food. Organic Certification (a third party certification process for producers of organic food & other agricultural products) appeared on the marketplace to assure quality and prevent fraud as well as promote commerce. As more and more organic products were showing up in supermarkets claiming to be “organic” – consumers needed a third party regulatory certification to give consumers product assurance that they products they were buying were “truly organic”.
Flash forward to 2013 and the Made in USA Movement, consumers can walk down any retail isle of any store and find many different “Made in USA” claims, logos, and images. A great way to see the array of images is to go to Google Images and type “Made in USA” in the search bar and thousands of images will appear. Any company can download one of these images and use it for marketing and consumers need to be savvy enough to know that the “Made in USA” claim is a marketing claim that does not need to be pre-approved by any governing regulatory body.
The Federal Trade Commission (FTC) works for consumers to prevent fraudulent, deceptive, and unfair business practices and also provides helpful information to help spot, stop and avoid them. However, as they state themselves on their website “The Commission does not pre-approve advertising or labeling claims. A company doesn’t need approval from the Commission before making a Made in USA claim. As with most other advertising claims, a manufacturers or marketer may make any claim as long as it is truthful and substantiated.”
Recently in the news the FTC settled a “Made in USA” case with E.K. Ekcessories out of Utah. This is the first FTC “made in the USA” case since 2009.
The FTC asserted that the company falsely claimed certain of its products were “Made in the U.S.A. or “Truly Made in the USA” even though the products contained substantial foreign content. In the press release found on the FTC website, the FTC alleged that E.K. Ekcessories, Inc. violated the Federal Trade Commission Act by making false and unsupported statements that its products were all or virtually all made in the United States.
According to the FTC, to say an item is “Made in USA”, all or virtually all of it has to be U.S. –made in the U.S.A. In other words, all significant parts and processing must be of U.S. origin, and the product should contain no – or negligible foreign content. That’s the standard explained on the FTC’s 1997 Enforcement Policy Statement on U.S. Origin Claims.
With product marketers, big business, foreign countries and even American politicians not always being completely forthright when making manufacturing claims, and no FTC pre-approval needed, how do consumers know what is truly made in America and how do companies avoid what the FTC’s Lesley Fair put as the “Yankee Doodle Don’t”?
Fairs in her blog suggests, “First, it’s a good time to brush up on how to comply with Made in USA standards. The Business Center has a dedicated Made in USA page to make that easier for you. Second, given just how important many consumers take a Made in USA claim, companies that make that statement falsely or without a reasonable basis are risking law enforcement action.”
That is where a company like Made in USA Certified comes in.
Made in USA Certified is the only independent third party certification company in the Nation that conducts a full supply chain audit to verify the percentage of components/ units that are “Made in USA” and that the product was substantially transformed or manufactured in the United States of America.
Co-Founder, Julie Reiser stated. “Made in USA Certified is here to promote accountability, transparency and verification for companies and consumers within the marketplace with a standardized supply chain audit process and recognizable seals with clear percentages.”
To learn more about Made in USA Certification please visit our website: www.USA-C.com or call 1-561-279-2855 to speak to a representative.
Written By: Julie Reiser is co-founder of Made in USA Certified, the Nation’s leading third party Certification company for “Made in USA” claims.
Posted on November 14, 2013
Importance of Buying American highlighted in Reagan’s Proclamation dating back to 1985
December by far is the most important month for retailers in the entire year and it has never ceased to amaze me that President Ronald Reagan back in 1985 proclaimed December as ‘National Made in America Month’. Every year I take this time to reflect on the significance of this action and its relevance in our current economy, as I believe that Reagan saw the writing on the wall for America as he served as our 40th President of the United States from 1981 – 1989.
During Ronald Reagan’s presidency he and his administration set out to reinvigorate the national economy, reduce taxes, balance the federal budget, and reduce the size and scope of the federal government. At the end of his presidency the United States was experiencing the longest recorded period of peacetime prosperity without a recession or depression.
Reagan was an advocate for free markets, and laissez-faire economics and summed this up in his inauguration speech that he wrote himself saying; “In this present crisis, government is not the solution to our problem; government is the problem.”
But, what many may recall is that during this period of our American history our American Automobile Industry had gone through a little more than a decade (the 1970’s & 1980’s) where imported automobiles had aggressively increased their share of the U.S. auto market with their newly designed compact fuel efficient cars, modern design and reliability.
The Big Three American automobile manufacturers (Ford, GM, Chrysler) were struggling to compete while consumer perception of American automobiles had declined due to a flurry of design and manufacturing problems and the Oil Embargo in 1973 which created a high demand for these smaller more fuel efficient imported cars.
President Ronald Reagan saw that the American automobile industry was being brought to its knees and the flood of imported cars and electronics caused many to worry that these industries would not survive. Under Regan’s presidency, he felt that it was important to come to the aid of the American Automobile market and that government had a role in regulating the flood of imports to create more of a balance of trade.
In 1981, Japanese automakers entered into a “Voluntary Restraint Agreement” limiting the number of autos that flooded the American market. But, despite government intervention – swinging the pendulum back towards American manufacturing was a steep feat even back then and President Ronald Reagan knew that the most powerful economic agent in change is the massive consumer power of the American public. If Americans could realize the importance their purchases played in reinvigorating American industries, the tides would shift.
So, on December 23 (the day before Christmas Eve) in 1985, President Ronal Reagan proclaimed December as National Made in America Month. The proclamation was filed with the Office of the Federal Register at 10:40 a.m. on December 24th (Christmas Eve) 1985.
I invite all Americans to read the proclamation from start to finish reflecting both back on what was happening to our manufacturing sector back in the 1970’s and 1980’s – but also what the future held for America with the last 2 decades of offshoring and outsourcing that has cost our nation 10.5 million jobs according to Outsaurus.com.
What happened in the 70’s and 80’s was a preview of coming attractions when in the early 2000’s many large American manufacturers shifted the majority of production and manufacturing overseas. But, the most critical piece of all this is that President Ronald Reagan, the day before Christmas Eve – sent a message to the Nation that would forever reverberate into the future.
The message was simply for Americans to observe the month of December with “the appropriate programs and activities to recognize and celebrate the excellence of American products.”
So, this December as we shop, gather with family and friends and celebrate – let’s not forget the role we all have in our National economic strength and independence – each of us has the power with our purchases of Buying American to turn the tides, shift the axis, and cause the pendulum to swing back in the favor of “Made in USA”.
This holiday season, let us all put forth the effort to read the labels of the products we purchase and look for those products that our proudly labeled “Made in USA”.
To read the entire proclamation click here. http://bit.ly/1csUf22
Written By: Julie Reiser is co-founder of Made in USA Certified, the Nation’s leading third party Certification company for “Made in USA” claims.
Posted on November 12, 2013
Join me tomorrow, November 13th at noon EST for a free webinar: Building Business & Building Trust with a “Made in USA” Claim.
Registration is still open.
To join from your computer or mobile device, click this link or copy it into your browser:
To join the audio, choose one of two methods:
Internet Audio: Simply select the internet audio option after join.
Your Phone: Call +1.347.817.7654
If prompted, enter the meeting number: 21972307, then press #.
Posted on November 4, 2013
Mark and I had a great time at the DWM Magazine Fenestration Day in Chicago, IL , last week. Here is a great re-cap of our seminar by DWM Magazine posted today.
Mark Davis and Julie Reiser informed attendees of the true meaning of “Made in the USA.”
Fenestration Day ended Friday with a passionate presentation regarding Made in the USA given by Julie Reiser, president and co-founder of Made in USA Certified, and Mark Davis, executive director of the Earthwise Group.
Reiser started out the session by informing attendees that there is a massive growing consumer demand for Made in the USA products.
“There are trends now toward building American-made homes,” said Reiser. “It’s kind of like green, but we like to say there is nothing more green than red white and blue.”
She also talked about how the tide has taken a drastic turn from recent years when everyone was talking about how outsourcing is the way to go.
Why is certification important?
“Because there are a lot of fraudulent claims and there is also confusion,” said Reiser. “There are ‘made in America’ claims,” for example. “Some people say ‘made in America’ but it actually was made in North America [Canada],” said Reiser.
That’s why she started Made in the USA Certified which has now certified 3,500 products through a full supply chain audit. Each product that qualifies for the Made in the USA certification mark gets a unique identifying number that tracks back to the audit documents.
“We are like detectives and get the country of origin for each product,” said Reiser when an attendee asked about a hardware product that may include zinc. “We have to find out where that zinc comes from.”
She also pointed out that the Federal Trade Commission (FTC) and other sources have guidelines regarding “Made in the USA” but “it all gets very confusing.” There are different laws that have different exemptions for different employers.
“There is so much gray area there. All or virtually all is not clear,” said Davis, referring to the FTC guidelines.
“California says you are either 100 percent or nothing. Not a screw can be off,” said Reiser.
But with Made in the USA Certified, there are different levels of certification. For example, 100 percent, 90 percent, more than 75 percent and more than 51 percent.
“You can’t get zinc or rubber here,” said Reiser. “Because we have outsourced our supply chain so deeply we can’t even get these things here.”
So the program won’t penalize a company for one screw due to its different levels.
“From a business standpoint this is a huge branding opportunity,” said Reiser.
It’s one that Davis took advantage of and told attendees he is more than pleased with the results. “We wanted it to be the first one to get into this,” said Davis. Indeed, it is the first window company to be Made in the USA Certified.
“Made in the USA is unique because there is an investment required on the part of the manufacturer,” he said. “Not everyone is going to buy into this,” he said.
Davis added that in a competitive environment it’s just another opportunity for differentiation. It’s also a program that Earthwise customers have latched onto.
“This is one of our most popular marketing initiatives,” said Davis. “I think all our manufacturers are promoting it and that’s rare. Sometimes it’s hard to find initiatives that apply to all our customers but this one does.”
He also pointed out that the Earthwise Group has grown 37 percent in the past two years and he believes some of this is due to the company’s participation in this certification program.
Posted on February 15, 2013
Join the Manufacturing Leadership Council and Made in USA Certified for a FREE 30-Minute Webcast – Thursday, February 21st at 2 p.m. EST. Register now, space is limited.
Driven by shared values and goals, Made in USA Certified is proud to partner with the Manufacturing Leadership Council to ensure that manufacturers in the U.S. can access the strategic insight best practices, and networking opportunities that enable executives, their companies, and the industry to perform at game-changing levels.
Born at Thomas Publishing Co., whose roots in manufacturing date to 1898, the Manufacturing Leadership Council is committed to inspiring great manufacturing enterprises by delivering new ideas for growth, innovation, and leadership.
As industry experts, the Council understands the challenges and opportunities that executives in small, medium, and large enterprises face in an increasingly global manufacturing market.
What are you struggling with in your business? The Manufacturing Leadership Council can help you:
- Navigate best practices in emerging markets
- Create an adaptive and innovative organization
- Monitor risk in global value networks
- Address the challenge of finding and retaining a skilled workforce
- Understand the potential of new, disruptive technologies
The Manufacturing Leadership Council equips its members with the bold ideas and powerful peer connections necessary to forge ahead in all aspects of your business. Members derive compelling ROI from their participation in the Council through:
- Valuable networking with fellow manufacturing executives
- Original research on trends that affect your business
- Best practice case studies
- In-person and online events
- An independent awards program
- Insightful news and commentary on the industry’s critical issues
Now for the first time, Made in USA Certified and the Manufacturing Leadership Council will host a 30-minute FREE webcast that will outline how Made in USA Certified members can realize compelling ROI from participation in the Manufacturing Leadership Council, the Manufacturing Leadership Summit, and the ML100 Awards program. Space is limited, so register for this FREE event now.
Join David R. Brousell, Global Research VP and Editorial Director at the Manufacturing Leadership Council, and Julie Reiser, President of Made in USA Certified, for this illuminating webcast on Thursday, February 21 at 2 p.m. EST.
Click here to register: Made for USA Certified – MLC Webcast
Posted on December 3, 2012
Two years ago to this exact date, (December 3rd,) I wrote my first blog on the subject of December being officially proclaimed “Made in America Month” by President Ronald Reagan in 1985. If you care to reminisce like me, you can read the original December 3rd, 2010 blog posting here.
Fast forward 2 years later to present day; I am 2 years older/wiser and our business Made in USA Certified will celebrate our 4 Year Anniversary on April 15, 2013. Even today….2 years later it still completely blows me away that our 40th President of the United States, Ronald Reagan proclaimed that the entire month of December be “Made in America Month”.
My amazement and interest in this 1985 proclamation is even stronger today than it was 2 years ago. Every single red blooded American needs to understand the “Why’s and Where For’s” of why this great man would proclaim the largest retail shopping month of the entire year –DECEMBER - “Made in America Month”.
So, let’s have a little fun and dissect it together. Ready?
First it is important to read the Proclamation in its entirety, it’s not long and it deserves your undivided attention- I promise you won’t regret taking the time yourself to read it fully.